News
Published stories for #brandstrategy.
Swiss watchmaker aligns with a modern Indian voice to position femininity, identity, and emotional storytelling in luxury timepieces
2026-04-22 18:02:00
Damas Jewellery redefines regional communication with “The Place We Call Home,” shifting focus from product to people. Through GCC-wide storytelling, the campaign positions emotio...
2026-04-22 16:37:00
CaratLane has appointed Yami Gautam Dhar as its first-ever brand ambassador, signalling a strategic shift towards stronger brand visibility and deeper consumer connection in the e...
2026-04-09 15:36:00
The association aligns the brand’s natural diamond positioning with a personality shaped by resilience, consistency, and individual excellence </sp
2026-04-06 12:14:00